Best customer review websites

According to research, 33.33% of customers say product reviews significantly affect their decision-making process. For businesses, this means that having reviews of your products and services available is vital.

Online reviews benefit both - businesses and customers. Customers can find the pros and cons of products and services as well as understand user satisfaction from existing customers. Businesses can use reviews to analyze customer satisfaction and address the issues.

From the customer perspective, there are three main sources to discover reviews:

• Product website
• Social media
• Review websites

While product websites can be biased and social media is hard to search, review websites are managed by third parties who are building their business around reviews. For customers, this means unbiased and managed reviews from legit sources that help in the decision-making process.

In this article, we will focus on the most popular and legit customer review websites:

• Trustpilot
• Capterra
• Yelp
• G2 Crowd
• Tripadvisor
• Glassdoor
• Google Business
• Foursquare

Trustpilot

Trustpilot is one of the most popular review websites in the world with a mission to bring businesses and customers together. Every month, Trustpilot receives around 1 million reviews about companies, products, and services.

For many, Trustpilot has become the single point of truth before making a final decision about products and services.

For businesses, Trustpilot allows creating your own profile and communicating with customers. Many businesses use reviews from Trustpilot directly on their website to increase trust and reputation.

Capterra

Capterra is a review platform that focuses on software and service providers. It helps you to discover the best options for your business when it comes to choosing the right software or service.

The great thing about Capterra is the option to compare several alternatives side-by-side. For larger businesses, it provides personalized recommendations with human advisors involved.

Businesses can register their profile with Capterra (starting for free) to be listed and collect customer reviews.

Yelp

Yelp is a popular directory and review website for discovering local businesses. It ranges everything from restaurants to barber shops and gas stations.

Yelp listing is based on business type and can be easily filtered by location, price range, score, and more. Yelp asks people to publish written reviews, give star ratings, and upload photos.

With Yelp, businesses are more focused on providing high-quality services since all the reviews are public.

For many, Yelp has become a platform to discover businesses and communicate with them. For businesses, Yelp has become a way to communicate with customers to improve their reputation.

G2 Crowd

G2 Crowd helps businesses to choose the right business solutions based on crowd-sourced reviews. It has over 2 million reviews of software products and recently integrated an AI-based software recommendation service.

In addition to reviews, G2 Crowd allows you to build your tech stack and discover ways to improve (optimize) it. For software developers, it helps to put their products in front of potential buyers and reach wider audiences.

Tripadvisor

Tripadvisor is the world's largest travel guidance platform that includes listing and reviews of hotels, restaurants, tours, etc.
Tripadvisor attracts millions of travelers every month who seek to discover new places and plan their trips. It features over 8 million businesses and 1 billion reviews.

In addition to reviews, Tripadvisor offers booking and reservation services making it an all-in-one tool when it comes to planning your trip or simply hanging out with friends at the local restaurant (you discovered on Tripadvisor).

Glassdoor

Glassdoor is a website for current and former employees to anonymously rate and review companies. Millions of people use Glassdoor before making changes to their careers.

With Glassdoor, you can even compare salaries within companies, industries, and locations. Glassdoor advocates for transparency where employees are treated fairly and with respect.

Just like eNPS, Glassdoor is a good source of information to understand the culture and health of a particular company.

Google Business

Google Business allows businesses to create and manage their business profiles in order to become more visible to potential customers. As a business, you will be listed across different Google products, including Google Maps.

For customers, it is an opportunity to read and write reviews about businesses listed on Google.

It is important to mention that businesses have certain control over the reviews.

Foursquare

Foursquare is a location-based discovery and review platform where people can find local businesses. Foursquare features 75 million short tips from local experts on where you can eat, shop, and have fun.

For businesses, Foursquare offers a wide range of business tools built around geolocation and customer targeting.

Conclusions

Customer review websites are a powerful source to discover the pros and cons of products and services. As a customer, you have more information available before making a decision.

For businesses, review websites give an additional source to receive feedback and communicate with customers. It will also show how you address negative feedback and your level of engagement.

Today, many businesses push their customers to leave feedback on a third-party website. A good reminder that even negative feedback is better than no feedback.